Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
- Available now
- New eBook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- Indie Authors
- See all
- Available now
- New audiobook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- Audiobooks for the Whole Family
- Great Narrators
- Audiobooks for your Commute
- See all